Weight Training Your Conversation
Mar18

Weight Training Your Conversation

So tell me what do you want to talk about? The weather? A problem at work you’re having? The Olympics? Wait. Maybe you want to discuss this new killer idea you have that will take the world by storm! Whichever one of these it is that you want to talk about, I am sure that you don’t want to people to just “hear” you but you want them to pay close attention to what you are saying. Just take Paul Jay CEO of the The Real Newsfrom our previous post. His conversation is engaging. It’s passionate. It’s telling you what it is that he is about and what it is he is trying to do in a way that captures your attention. Now whether you are an innovator trying to discuss your new breakthrough idea, networking to find a new job opportunity, or informational interviewing to find out valuable information about a particular field, your success will be determined in large part by how strong your conversational skills are. In many ways conversation is an art and a science. Not many think of it like that but once you shift your thinking about it to this way you’ll definitely see a different world when it comes to talking and discussions. Michael Jordan was a master craftsman when it came to basketball because he  perceived his “job” as an art and a science. Reading about it. Studying it. Practicing it. Performing it – again and again and again until he was proficient and absolutely dominant. He had a “weight training” program to build a strong, effective, and dangerously efficient basketball game that would dominate his competitors. It’s the same thing with Tiger Woods, David Beckham, or Roger Federer. It’s the same with any endeavor anyone chooses to pursue. Be it car design, marketing, or teaching you have to see it as an art and a science and weight train in it so that you build strong and effective strategies to accomplish your goals. Now your objectives  can only be fine tuned when you establish and build a strong foundation. As a sports player that base is conditioning – being in shape. You can have all the dribbling, kicking, passing, and swinging skills in the world but if your body isn’t prepared for the rigor –  you can forget it. In business that strong foundation needs to be conversational skills. You can have the best idea, the best product or the best service in the universe but if you can’t have a great and/or effective conversation about it – you’re done. Now this isn’t to say that you need to be...

Read More
Being right or wrong is irrelavant. . .
Mar18

Being right or wrong is irrelavant. . .

In my previous blog post I talked about being fearless, which isn’t easy. Being fearless means trying something new, travelling the road less travelled, doing what others won’t do, and even putting your ideas and thoughts out there for others to ponder (which leaves your theories open to criticism, to be dismissed or even outright lambasted). Many people don’t like to be criticized, or told their ideas are bogus, or they’re wrong – which is understandable – but at the end of the day, this does you no favors. You can only grow and flourish by knowing that what you believe is good, bad, sound, or weak and then improving upon it. And that means putting yourself out there. Now an excellent example in fearlessness is Chris Anderson (editor of wired magazine and author of the bestseller the Longtail). He is about to release his second book called FREE – The future of a radical price, which posits the idea that in today’s digital marketplace, the most effective price is no price at all. Now Malcolm Gladwell (best selling author of the Tipping Point, Blink and Outliers) swoops in with a review in the New Yorker and says Chris’s whole premise is flawed and that the whole idea of free is actually failing as we speak. Then Seth Godin counters and says Malcolm Gladwell is wrong and states that regardless or what you think about free it’s happening and is changing the world right now, as we know it. Now from my perspective whether Chris, Malcolm or Seth is wrong or right is besides the point. The more relevant issue at hand is that these gents understand being fearless. And they understand being fearless requires proposing new experiments, proto-typing your ideas and postulating your arguments (right or wrong) in our current brave new world that most or many people are simply not willing to be brave enough to do – because people don’t want to be wrong or don’t want to be seen as having made a mistake and proposed the wrong theory or approach.  But as the old cliche says. . . nothing ventured nothing gained. Now the plain reality my friends is that we are human beings, susceptible to not always being correct. Its a reality. The only answer is if you happen to be wrong, ok fine, take you licks and then get right back in the ring. This is the only way. Now if you are serious about wanting to successfully build a 21st century brand, I suggest you get fearless quick and start conducting you own new experiments...

Read More